Nick Johnson, Subject2.com
This post is from being re-inspired by Cole Haynes. He recently posted on my Facebook wall that he purchased some from my suggesting that I make in my Subject2 Investing E-book. I believe also that Chris Guthrie (forgive me if I spelled your last name wrong) has started using them due to my suggestion.
That got me thinking why in the hell I wasn’t using them anymore. This $100 bill business card (affiliate link) was by far my most effective marketing tool! I had several versions of them and you couldn’t compare them to any other form of marketing, period!
I think they were originally or still are targeted for MLM’ers and Cash Gifting (whatever that is, I really don’t even know) but they are so damn effective in real estate its not even funny. Who doesn’t pick up a $100 bill off the ground? You would! I would! I do!
Now, before I go into exactly how I used them, please don’t think this blog is even remotely going to turn into just another affiliate product pushing site because trust me, I used these things and they worked and I’m going to start using them again, if you choose not to, fine. I would appreciate you order through that link up there because if they’re going to pay someone, I might as well get some booze and hooker money out of it.
Here’s exactly how I used them:
Realtors:
Most realtors have never seen this before and they are in awe and shock when you hand them one. Use it as business card or a business card alternative. I would put on the back of it phrases like: Earn More Benjamins on Your Listings! , I Pay More Commissions and they would eat it up! This is one card they won’t just file away with the rest of the lame ‘ol cards. This will without a doubt open up even more conversations and more importantly, get you more deals whether they’re Sub2’s or Short Sales.
Bird Dogs:
Again, most bird dogs have never seen this before and the same thing for them, they’re in awe and amazement. They’re not going to forget you. You’re going to be the ‘$100 bill guy or gal’ in their head and they ‘re going to know exactly where your card is and call you before anyone else! Things I would put on the Bird dog cards: Learn How to Invest in Real Estate & Make More Money! , I Pay Higher Finder Fees as well as Bring Me a Deal and Add a Zero to This Bill. I remember I had other ones, I was always testing. I can’t remember exactly how all the ones I test were worded or how each of them did compared. These are the ones I remember now.
 HomeOwners:
Now, this is where I really banked in! Forget all the low level response rates all of your other marketing techniques have. I assure you without a doubt 100% people will call you! When they see this awesome business card, the thought of throwing away your marketing piece will not cross their minds. Using phrases like: I’ll Pay Top Dollar For Your House! , Turn This Into Real Cash For Your House and Know Someone Who is Selling Their House? Get $100 Referral Just for Calling Me all work like a charm!
I really did have multiple cards I used. You certainly don’t have to. If I were going to suggest using one method, it would without a doubt be the homeowners one. Then start marketing for Realtors and Bird dogs.
I did a few different ways but they all saw amazing results! I would get a double window envelope. Have a handwritten font letter (really short in length because their focus is on the card) and have the address show up on the left window while I’d have a stick of glue, dot the glue stick on the right side of the letter and put the folded $100 bill there so when it was in the envelope it would show through. You think the homeowners not going to open that mail?
I remember someone telling me one time, they were worried about a mail carrier stealing the envelope because they saw the $100. I said that’s fine! They’re still going to keep my card, they just won’t tell me how the got it
The other way I would do it was use your standard cheapy envelope (the kind you can easily see through) and again, put a handwritten font letter in there (not the yellow letters stuff you see, just white so the light would shine through easier) and then fold the $100 bill over it so if and when they would put it up to the light to see whats in it, they would easily see the $100 bill and do you think they opened it? You betcha! I would get so many damn phone calls it got insane. The wifey had to call T-mobile and up our minutes to unlimited. I was hanging up on people (because they were mad they got duped LOL) but more importantly, I was analyzing more deals than I had time to.
Think about that next time you do a marketing campaign! I haven’t used them in a while and shame on me! They really do work and I’m upset with myself for slacking on that. You could use this in so many ways! Non-Owner Occupied properties, landlords. You name it! Just come up with a catchy slogan and you’re golden. You don’t have to worry about them not seeing your card because again, who wouldn’t?
There was a single time I was invited to some small investor group to speak in Kansas City 2 years ago and when I went, I was dropping these on the ground everywhere! The plane, the restaurant (gotta get some KC BBQ) and the airport while waiting for my red eye flight back home. Its so fun, drop a few and see how long it takes for someone to pick them up!
Would you pick one up if you saw it on the ground? Would you open your mail if you saw one in your envelope?
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