How to use Craigslist to grow your wholesale business

Shae Bynes, Good Faith Investing

I’ve had a few people post comments and send me emails requesting more info on the Craigslist ads that we do to build our buyer’s list (and sell deals too of course!). Remember: even if you don’t have your own deals under contract, if you partner up with a few active wholesalers, you can market their deals. I’ve found that the ones I work with rarely use Craigslist because they just don’t take the time or have the time. Others may disagree, but I think you should always ask permission to market another wholesalers deals….(see old post – my rant on phony wholesalers).

There are three key things we do with every ad:

• We hide the email address so that people don’t email us
• We include a link to our squeeze page that requests their email address and then provides access to the deals
• We place the links in the “For Sale By Owner” category for the appropriate county area (for us Broward, Miami, West Palm)

We have 4 different types of Craiglist ads, and each of them have a different effectiveness for us (but I haven’t completed my 3-month analysis to determine if I will completely stop doing any of these types of ads). Examples below:

(1) TEXT AD: Property information on 1 or multiple properties at once (including property pics)

(2) TEXT AD: Generic ad promoting the fact that we sell wholesale deals

(3) GRAPHICS AD – Promoting multiple deals we have going at the moment

(4) GRAPHICS AD: – Generic ad promoting the fact that we sell wholesale deals.

So far we’ve found that the ads that have property info in them get a lot more attention than the generic ads. However, we do get some clickthrus on the generic ones, so I’m going to keep using them for now until the numbers tell me to stop (each ad is costing me 35 cents to post through my VA).

Any questions, just post ‘em! I hope this is helpful! Gotta run!

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